GLEESON DIGITAL ACADEMY

What Is A Marketing Funnel?

A marketing funnel is the steps that a customer takes from not knowing about your business to becoming a paying client.

So, in this case, it is the various stages that we have put in place that starts with a Facebook ad to a client booking a telephone and ideally signing up for the 13-week online programme.

What We Built

Website Functionality

At first glance, this just looks like a simple 1-page website, but there is so much more to this site as the whole business sits within the website such as the marketing funnel and online program that has a combination of videos and downloadable documents.

A simple uncluttered home page that encourages website visitors to watch the free training in exchange for an email address.

A private members login area that gives access to an online programme within the site that also has a live chat feature where the participants can ask questions.

The Facebook pixel has been added to the website pages for retargeting advertising campaigns and to pick up any week spots in the funnel.

Digital Marketing Research

We compared SEO, Facebook ads & Google ads. With Facebook being the clear winner due to laser focussed advertising.

Digital Marketing Management

An automated marketing sales funnel that starts with a Facebook ad, collects emails, has a free training video and an appointment scheduler.

Colour Palette

#D4AF37