GLEESON DIGITAL

We do digital differently

Introduction

Let me introduce myself, my name is Gary Gleeson I head up Gleeson Digital, a progressive digital marketing & web design agency 2019 startup.

But I have been fine tuning my skillset long before then because my digital journey started in 2010 when I built my first website after studying web design & development at Athlone Institute of Technology.

I have since added a lot of strings to my bow such as videography, digital marketing, SEO & graphic design.

Background

Prior to that, I started off my career working as a trainee accountant and auditor for a 1 partner accountancy practice and progressed to working as a management accountant for BDO Stoy Hayward, 1 of the top international accountancy firms.

The corporate world wasn’t for me because I wanted to be more in control of my own destiny. So I set up my first business from scratch in my twenties, a contract cleaning company. The business grew quicker than expected and I sold it several years later.

looking back, the reason why that business was successful wasn’t because I was the best contractor around it was because of savvy marketing. I still use those very tactics today.

I know about all the struggles that businesses encounter, so work with me and I will help you grow your business faster than you can on your own.

Qualifications

I graduated in user experience website design and front-end web development in 2019. I am also a certified digital marketer:

– BSc Degree in Digital Technology & Design (Distinction) with Technological University Dublin

– Professional Diploma in Digital Marketing (DMI PRO) with Digital Marketing Institute

I am currently studying for Google Ads and Facebook Ads certifications, which means that I will be an approved online advertiser for them both.

Then in 2021 I will be starting a Masters Degree in Digital Marketing.

Our Team

We don’t have any employees as such. Instead, we have an amazing small team of freelancers and specialists that work from home or in co-working spaces in Ireland. It’s the way that the digital service industry is going and we are quite upfront about it.

The idea that colleagues have to work in the same office isn’t necessary anymore with the technology that widely available.

By working this way we can scale up on larger projects when required and we can produce a higher standard of work as we have a larger pool of talent to choose from.

Our Clients

We work with clients domestically in Ireland and overseas too and they all have similar things in common:

– They have tried marketing their businesses themselves without much success

– They realise that doing all the free stuff like posting for free on social media will only get them so far

– They just want to outsource their marketing so that they can concentrate on other areas of their businesses

Our Approach to Digital

Gleeson Digital’s primary focus will always be to create online solutions to generate leads and qualified traffic to help businesses grow. Whether that be through websites, marketing funnels or technology that has even been invented yet.

We firmly believe that both your website and digital marketing need to work in synergy.

Our approach for 2020 that works is a melting pot of strategic web design, savvy digital marketing, video, paid advertising and sales funnels.

Marketing is all about getting your offer in front of your ideal customers, so that is exactly what we concentrate on.

But first, we have to ensure that your website’s functionality, messaging, speed & user experience is up to scratch as we don’t want to disappoint your potential new leads as soon as they land on your website.

Traditionally, marketing is usally split into 2 categories; inbound marketing and outbound marketing. But we have a simplier and a more practical way of defining it:

Short Term Marketing 33% 33%

We tend to concentrate mostly on getting immediate results for our clients and the best way to do this is through paid advertising using Facebook, YouTube & Google.

Medium Term Marketing 66% 66%

Search Engine Optimisation isn’t as popular as it once was but it is extremely effective at generating warm leads for people that are looking for businesses like yours.

Long Term Marketing 100% 100%

Social media, blogging, podcasting, YouTube channels, do work but they are long term tactics and should never be your only digital marketing techniques.

Short Term Marketing 33% 33%

We prefer to get immediate results for our clients. The best way in 2020 is by using paid advertising with Facebook, You Tube Linkedin & Google.

Medium Term Marketing 66% 66%

SEO is as effective as ever at generating hot leads. Especially, from people that are already looking for the services & products that you offer.

Long Term Marketing 100% 100%

Social media, blogging, podcasting & vlogging, do work but they’re long term tactics & should be used with short term tactics to get the best results.