DIGITAL MARKETING STRATEGY

Digital marketing technology is growing fast and getting more innovative than ever before and as a result of this, we are seeing consumer behaviour constantly changing.

Consumers have so much access to information and they can connect with brands through so many different online channels such as websites, search engine results pages, YouTube, podcasts, online stores, Google my Business listings, social media; the list goes on.

In this ever-evolving digital ecosystem trying to stand out from the noise online to try to build brand awareness, increase customer engagement and driving sales or repeat purchases isn’t getting any easier.

That is why you need a data-driven digital marketing strategy.

A digital marketing strategy covers a lot of interconnecting areas of your business.

First, there is the research into your industry, your competitors, your primary and secondary ideal customer personas and where they can be found online.

Then there is finding out what their pain points are so that we can market how your business solves their problems.

We also have to be clear on your user value proposition statement as this will be the foundation of all your marketing collateral.

Finally, there is a digital marketing blueprint which details the best ways to market your business using both inbound and outbound marketing techniques across all your digital channels and maybe even some new ones.

Our digital marketing strategy is the reason why we offer a money-back guarantee for our silver and gold website bundles and for our monthly digital marketing management…it really is that important.

Most business’ marketing consists of pumping out content across various digital channels and having a website. That is what we call “guesswork marketing.”

If we had to recommend only one of our services it would be this one.

Your business may well be using out of date marketing tactics so getting the strategy right will guarantee greater success with your marketing.

It is already included in our silver and gold website bundles as standard because we can’t offer a money-back guarantee without it.

But you can buy this as a stand-alone service too.