DIGITAL MARKETING STRATEGY
It’s more important than you think
The Ever-Changing Digital Marketing Space
Digital marketing technology is growing and getting more innovative than ever before and as a result of this, we are seeing consumer behaviour constantly changing.
Consumers have so much access to information and they can connect with brands through so many different online channels such as websites, search engine results pages, YouTube, podcasts, online stores, Google my Business listings, social media; the list goes on.
In this ever-evolving digital ecosystem trying to stand out from the noise online trying to build brand awareness, increase customer engagement and driving sales or repeat purchases isn’t getting any easier.
That is why you need a data-driven digital marketing strategy.
What Is A Digital Marketing Strategy
A digital marketing strategy covers a lot of interconnecting areas of your business.
First, there is the research into your industry, your competitors, your primary and secondary ideal customer personas and where they can be found online.
Then there is finding out what their pain points are so that we can market how you solve their problems to them.
We also have to be clear on your User Value Proposition Statement as this will be the foundation of all your marketing collateral.
Finally, there is a digital marketing blueprint which details the best ways to market your business using both inbound and outbound marketing techniques across all your digital channels and maybe even some new ones.
“By failing to prepare, you are preparing to fail.”
Why You Need A Digital Marketing Strategy
Most business’ marketing consists of pumping out content across various digital channels and having a website. That is what we call “guesswork marketing.”
If we had to recommend only one of our services it would be this one.
Your business may well be using out of date marketing tactics so getting the strategy right will guarantee greater success with your marketing.
Free promo video offer with every website expires soon
It is already included in our silver and gold website bundles as standard because we can’t offer a money-back guarantee without it.
But you can buy this as a stand-alone service too.
Prices start from €1,000 + VAT
Let's Work Together
Get in touch so we can help your business grow faster than you can on your own
A digital marketing, SEO & web design agency in Mullingar, Westmeath, that helps businesses grow faster than they can on their own.
Midland Business Hub
2 Dominick Street
9:00 am - 5:00 pm Mon
9:00 am - 5:00 pm Tue
9:00 am - 5:00 pm Wed
9:00 am - 5:00 pm Thu
9:00 am - 5:00 pm Fri
CRO No. 649988
© 2020 Gleeson Digital