DIGITAL MARKETING MANAGEMENT
Outsource your marketing
The only thing that really matters when it comes to outsourcing your digital marketing is how much revenue did you generate compared to how much you spent.
There are no grey areas with the way we carry out our marketing as everything we do is monitored, measured and accountable.
How We Generate Leads For Your Business
One of the first things that we ask you about your business initially is what your business and marketing goals are so that we can create a solid digital marketing strategy to make this happen.
Too many businesses are focused on churning out content in the forms of blog posts, posting for free on social media and other digital channels such as podcasts and YouTube. This is, in fact, great for building brand awareness but you can’t bring it to the bank and cash it in.
Our approach is to mainly concentrate short term marketing in the form of paid advertising direct to your target audience.
“If you really want your website to succeed you have to create traffic.”
Joel Anderson – CEO, Walmart
Search Engine Optimisation
Search engine optimisation (SEO) is an obvious contender when people think about different types of digital marketing. Online businesses are very dependent on the likes of Google and other search engines. If SEO is done right your business can attract significant organic traffic to your website. The whole point of SEO is to optimise content in such a way that makes it appear higher up a search engine’s results page (SERP).
There are several methods that we use to rank higher on a SERP, such as optimising your website’s content for specific keywords known as on page SEO & building a mix of inbound and outbound links.
Content marketing is an indirect way of marketing, we can publish your content so that your target audience finds it naturally while browsing the web. The main goal of content marketing is to make your viewers interact with it by reading it, commenting on it and sharing it. We can use it together with other types of digital marketing such as SEO. For example, we can build your content around researched keywords to achieve the best results.
Another great benefit is that high-quality content also allows you to persuade an audience about the expertise of your business. Gaining the trust of customers is so important for your long-term digital marketing goals.
Examples of content marketing are shareable content either in the form of blog posts, white papers, reports or even webinars.
Monthly newsletter open rates are averaging around 20% compared to 70%+ in the late 90s when it was still kind of new. The newsletter has been “done to death” and people don’t have time to read them. Plus, newsletters tend not to even to arrive into the main inbox for Gmail accounts, instead, they end up hidden away in the promotions tab.
Then GDPR came into force on 25th May 2018 which reduced most email lists down to around 10%.
So we tend to concentrate on building up a list by asking website visitors for their email addresses in exchange for something that they want such as a download, white paper or a how-to guide. Then we will have a series of automated emails sent to them that will help to turn from a lead into a customer.
Video & Webinar Marketing
Video is so powerful and essential for businesses in the 20s. You may well have heard this before that people tend to buy from people that they know, like and trust; video is such an effective way to achieve all 3.
We can incorporate video into your email marketing campaigns. A simple welcome email that includes a video receives an increase click-through rate by 96%! That’s a great way to stand out from your competition and win over new leads.
Webinars are really lead generation tools that provide enough free valuable information in the hope that viewers will be impressed enough to buy from your business.
Social Media Marketing
Although Facebook’s organic reach is falling you still need to have a Facebook Page to take full advantage of all the features of Facebook ads.
Instagram reach is pretty effective if your target audience can be found there and on the whole, LinkedIn would be the best social media platform for B2B businesses when used properly.
Interacting and being more authentic with your target audience, joining groups and setting up groups on Facebook and LinkedIn is proving to be more effective than organic posting.
So by changing how you use social media still makes it worthwhile using, well for now anyway.
Social Media Paid Advertising
Facebook Ads is by far the best advertising platform on planet earth as the targeting is so specific. It works for most businesses and is an essential and effective must-have for your digital marketing strategy.
YouTube is the second largest search engine and one of the great features with their ads is that you can pick your ads to appear at the start of a specific YouTube channel or even a specific video.
LinkedIn Ads may well more expensive than Facebook but you can really pinpoint who you advertise too by a person’s job title that is much more accurate on LinkedIn than Facebook.
Google Ads allows you to show your ads to the people who are likely to be interested in your products and services and you only pay if someone clicks on your ads. So you can actually advertise to some users for free.
You can retarget people that have previously shown interest in your website to encourage them to return. It’s one of the oldest digital marketing strategies and has stood the test of time.
Approximately 30% of searchers will click on a paid ad for a specific search engine results term and Google Ads is faster to implement than SEO.
Digital Marketing Management starts at €1,500 + VAT per month.
We don't need full management we just want someone to do our social media?
We don’t believe that posting for free on social media will pay for itself so we won’t take it on.
I don't need full management so do you have any other options?
Yes, we do have 2 other options:
- Our Digital Marketing Strategy starts at €1,000 + VAT. This is where we thoroughly research your business, your competitors, your industry, work out who your ideal clients are and inform you of the best way to market to them.
- The other option is an online video call consultation where we can point you in the right direction on the best way to market your business (NB – there isn’t any research carried out). If you prefer, we can train you on how to market your business or a member of your team. We charge €60 + VAT per hour
Do you give credit if so what are your terms?
We will invoice you for our services on the first day of the month and expect payment by the last working day of the same month.
Can you explain your money-back guarantee?
Our money-back guarantee is currently on hold due to the Coronavirus pandemic.
We are the only digital agency in Ireland that offers a guarantee on their work that we know of.
So if we don’t generate you more leads for your business we will give back all the money that you paid us.
Any questions? If so get in touch
Get in touch so that we can help your business grow faster than you can on your own
A digital marketing & web design agency in Mullingar, Westmeath, that helps businesses grow faster than they can on their own using The Digital Growth Method.
Midland Business Hub
2 Dominick Street
9:00 am - 5:30 pm Mon
9:00 am - 5:30 pm Tue
9:00 am - 5:30 pm Wed
9:00 am - 5:30 pm Thu
9:00 am - 5:30 pm Fri